Built by a family. For families.
Luna Family Insurance is a Land O Lakes Allstate agency obsessed with one thing: making insurance feel personal again.
Meet Pablo
Pablo Luna, Agency Owner
Born and raised in the Tampa Bay area, I spent over a decade in real estate marketing and investing — building a business across Florida and Texas connecting investors, wholesalers, and buyers. That entrepreneurial chapter taught me how to lead, how to build systems, and most importantly, how to take care of people.
I started Luna Family Insurance to bring that same energy into an industry that desperately needed it. We're not a call center. We're a modern, community-focused agency that helps you properly protect what you've worked your whole life to build.
Outside the office, I'm a husband, a dad, and a multi-time Ironman triathlete. Endurance sports taught me discipline, resilience, and the value of showing up — every single day. That's exactly how I show up for clients.
Through Luna Family Insurance I sponsor youth sports, organize community events, run a local run club, and find every excuse to give back. Business should always create more value than it takes.
— Local • Loyal • Luna
The Team
You'll be in great hands.
Meet the Luna Family Insurance team — your neighbors, ready to help you understand your coverage.
Pablo Luna
Agency Owner
Lorie Enrique
Senior Account Manager
Norma Rowe
Client Services
Irma Zenkic
Operations Manager
Carrie Shaw
Office Manager / Client Services
People over policies
We sell coverage that fits, not coverage that sells.
Family-run
A small team that genuinely knows your name.
Allstate-backed
The strength of a national carrier with local hands-on care.
Pasco County rooted
We live, work, raise families, and serve here.